Austin Resource
Recovery
Austin Resource Recovery is the waste disposal department of the City of Austin. Their goal is to reach Zero Waste by 2040 — reducing the amount of trash sent to landfills by 90 percent. Across multiple projects from 2016–2018, I designed citywide cart systems, parade banners, employee newsletters, door hangers, and digital ads.
Cart Designs for the City of Austin
Designed the trash, recycling, and composting carts for City of Austin residents — available for use starting Fall 2017. The process began with a kickoff meeting, research on other cities, iterative work, presentations, and multiple check-in meetings before designs were finalized. Older carts were not clearly identified and didn't align with ARR's branding; the city was also expanding composting as an option, so a consistent and clear system was needed to differentiate the carts.
Bilingual lid labels (English/Spanish), large in-mold photos, and consistent placement across cart sizes — readable at a glance from a moving truck. Cost-reduced trash carts ship without the full-color in-mold lid label, saving $1.75 per cart at scale.
Carts in the field after the Fall 2017 rollout — part of the city's Zero Waste by 2040 initiative.
"Be a Zero Waste Block Leader" tri-fold brochure — print piece recruiting community volunteers into the Zero Waste outreach program.
Veteran's Day Banners
Two vinyl banners for the 2016 Veteran's Day parade in downtown Austin — one held by City of Austin staff, the other attached to the back of a recycling truck. Last-minute, important to the department, executed in Illustrator.
Print-ready
Door Hangers
Door hangers used by drivers when bulk, brush, or yard trimmings can't be picked up at the curb. Bilingual content so drivers can communicate with most Austin residents. Project began with a kickoff with the truck drivers themselves.
Print spec sheet and the launch Instagram post — same system, two surfaces.
ReNews Magazine
Layout for the quarterly employee newsletter, web and print. Coordinated with the print shop on quantity, paper weight, and proof review.
Spread layouts for the Winter 2017 issue — full sixteen-page run published in print and on issuu.
KUT Digital Ads
Web banners for KUT to increase apartment recycling in Austin. On-brand under ARR guidelines and within strict file-size limits for fast page-load. Reduced copy so the messaging and CTA are immediately clear.
Standard IAB sizes — 728×90 leaderboard and 300×250 medium rectangle — each kept under the strict file-weight ceiling.
